NETFLIX LAUNCHES ONLINE STORE

Last week, Netflix opened an e-commerce site where you can buy things like caps, necklaces, hoodies, and, yes, underwear – much of it branded with popular Netflix movies and TV series. The move is part of a larger push for the company to compete with Disney’s streaming business, which is propped up by revenue from its merchandising and theme parks. Neflix.shop, which was built with the help of Shopify, will start slow, offering products themed with only a few hit shows and then add more and more, reports The New York Times’s John Koblin and Sapna Maheshwari. | IOL tech