Sunday Tribune

YOUTUBE ENTICES CONTENT CREATORS

Youtube is implementing a monetisation strategy which could entice creators to switch over from Tiktok. Starting in February, Youtube will allow creators with a minimum number of views and subscribers to apply for the Youtube Partner Program for Shorts, similarly to how Youtube creators receive ad revenue from long-form videos. Around 45% of the revenue generated from ads in Shorts feeds will be split between creators in the Partner Program based on their videos’ views. In this way, the revenue going to creators scales with the size of the platform and rewards a growing community of content creators. Each month, revenue from the ads will be added together and used to reward Shorts creators and help cover costs of music licensing. From the overall amount allocated to creators, they will keep 45% of the revenue, no matter if they use music in their Shorts. Older social media platforms like Youtube and Facebook have spent the past three years trying to emulate the immense success of Tiktok and short-form video. The platforms have tried, with varying success, to implement their own algorithmically curated short video feed in an attempt to regain the attention of the under-20 audience.

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2022-11-27T08:00:00.0000000Z

2022-11-27T08:00:00.0000000Z

https://sundaytribune.pressreader.com/article/282342568853310

African News Agency